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You can
buy more names from SSI, MetroMail, Donnelley, etc. Or, we can
generate random numbers in one of two ways: from previous
completes or randomly, based on a list of prefixes you enter
into the system. You can also import additional names/numbers
from a frequent listener or other database sources.
You'll get about 80-100 completes a
week with two interviewers each working four hours a night,
four nights a week.
No! There are a
number of ways to keep tabs on the interviewers and their
productivity. Each call is date/time-stamped. Detailed
interviewer and overall system incidence reports can be run
for any period of time. Edit checks are built into the system
so that you can monitor activity and easily identify
cheaters.
Results are immediate!
As the interviewers have clicked off the respondent profile
information during screening (stations cumed and preferred,
demo, gender, ethnicity, etc.), and the respondent has entered
their own scores for each song, you can literally run a report
consisting of all scores you have the moment a respondent
completes the test. NO DATA ENTRY = IMMEDIATE TEST
RESULTS!
ComQuest keeps track of all this. In fact,
interviewers have a banner across their screens that informs
them when the participant drops off the line early, enabling
them to make a quick call back, check on the problem and
return the participant to where they left off. Otherwise, the
system allows you to delete partial scores if you so choose
and/or call the participant a week later to get them back into
the test.
In the old days, hooks were
recorded onto cassette tapes. This meant all respondents heard
all the hooks in the exact same order. With ComQuest, your
song hooks stay in the order you've positioned them (so you
can control flow and artist separation), and each respondent
starts at a different point in the test list, creating true
randomization of the song hook order (eliminating what is
known in research circles as "order bias"). There is also no
chance for interviewer bias when the computer is running the
song testing portion of the call. Fidelity of the songs is
consistent (loud and clear; it's digital!) for all
respondents. Finally, respondents can move through the test at
their own pace. Once they have decided on their scoring
choice, they push that button on their touchtone phone, and
move on to the next song. This reduces fatigue and increases
the number of song hooks you can effectively test each
week.
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