ComQuest - The Callout Specialists.

Features and Benefits

Interviewing

Password-protected security.
"Point-and-click" mouse control eliminates need for keyboard typing by interviewers.
Personalized, customizable on-screen script minimizes ad-libbing and deviation in the field.
Auto-dialing feature and headset reduce interviewer fatigue.
Automatically sets recall pointer for "busy signals" and "answering machines"
Only phone numbers provided by fileserver can be called.
Incidence reports track interviewer efficiency.

Test Specs

Store up to 10,000 song titles in library.
Store up to 1,000 closed ended questions.
Maintain up to 1,000,000 test respondents.
Test between 1 - 40 songs (user-defined).
Test between 0 - 8 closed-ended perceptual questions (interactive). Test an unlimited number of interviewer-asked perceptual questions.
Test 0 -1 open-ended questions (with answers in respondent's voice dumped to cassette at end of week).
All song hooks are stored digitally on computer hard-drive, maximizing audio fidelity.

Respondent Selection

Random selection of phone numbers improves geographic distribution of respondents.
Initial installation includes 5,000 names and phone numbers of prospects in target demo specified by station from SSI (the company Arbitron uses to recruit diary keepers).
Future random phone number generation is based on phone blocks from which successful completion was achieved.

Set before testing begins:

Defaults determine which of up to 45 radio stations will be included in cume and/or preference sample (user-defined). 7 changeable default demo cells (user-defined). Up to 6
Ethnic groups, with optional maximum caps (user-defined). Can be reset while testing is underway: 1-5 demo quotas (user-defined) 1-2 gender quotas (user-defined)
Cume/Preferred logic settings (user-defined)

Test Administration

Random playback of song loop eliminates traditional "order bias;" no song is always first or always last!
Respondent doesn't have to wait for hook to end to enter answer; improving efficiency and minimizes fatigue.
Continuous data collection; if a respondent bails out before completing the test, all data up to that point is collected.
Three strikes and you're out; three out-of-range responses to any question or song terminates the test.
Automatic panel building; those completing test are asked if they wish to participate again in the future. If so, the record is tagged for a 30-day callback (user-defined). Lets user control how often and how many times panels are re-called, and what percentage of each cycle’s sample is comprised of panels.

Efficiency

On-line Incidence report instantly shows attempted calls, unqualified, terminates, test takers, call backs, etc.
Incidence report also shows raw counts and percentages of demo, cuming, and core of all completes (user-defined period analysis).
Intuitive screener employs "fuzzy logic" technology, eliminating confusing skip patterns for interviewers.

Results Analysis

Reports and browses can be run and re-run at any time during the testing period.
Demo ranges and gender selection for all reports are user-defined.
Color-keyed browse and bar graphs display ”safe" songs in green, borderline songs in yellow and poor-testing songs in red (user-defined).
Basic reports show familiarity, positive acceptance, favorite and burn factor for each song.
Weekly trend report shows all four variables for each song, as well as the previous two weeks’ results.
Dynamic data collection means reports for any week can be run at any time; previous test results are always available.
Export song testing results to PowerGold music scheduling program.
Report Builder (similar to Crystal Reports) allows you to design your own customized reports, including any and all song data fields you desire.

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