ComQuest’s Interactive In-House
Callout Music System takes the guesswork out
of music testing and gives Program Directors the powerful
tools they need to make educated decisions about what
songs to play. Results of your testing cycles are delivered
in comprehensive reports that include full access to the
respondent database and details about who took the test
(and when), individual scores, and more. The depth and
quality of information is made possible by ComQuest’s
14+ years of experience in the industry and is guaranteed
to improve accuracy.
Our turnkey In-House Callout package includes a Fileserver,
Two Workstations, Color HP Printer, Plantronics Headsets
and Network Hardware. In addition, you will have
the following cutting-edge technology available at your
fingertips to ensure the ongoing success of your callout
music testing.
- Database manager—tracks respondents, how
many times they’ve taken the test and when they should
next be called
- Interactive data collection —unique to
ComQuest, interactively collects song test scores from
respondents
- Robust suite of analysis tools—retrieve
results through more than 27 reports based on factors
such as date, gender, demographics, ethnicity, P1/ P2
listening, etc. View
some of the customized reports available
When you set up your ComQuest system for the first time,
you designate the demographics, gender, ethnic groups
and radio stations you wish to track for 6 basic stations
and up to 39 additional stations. These settings will
stay the same unless you wish to add a new competitor
or shift research targets. Each week, you will configure
the specs for callout and establish maximum values for
age, gender, station preference, etc. ComQuest automatically
monitors how many of each cell you are getting and turns
them off when the quota has been met.
To qualify test respondents, interviewers sit at the two
Workstations and place calls to listeners
in your market. The computer dials each call automatically,
with busy numbers and answering machines tagged for call
back at selected intervals. Once connected with a respondent,
interviewers walk through a pre-scripted screening process
that you have designed. If the person is not qualified
(due to stations cumed or preferred, demographics, ethnicity
or gender), the computer will alert the interviewer. To
improve accuracy, screening decisions are always made
by the computer, not the interviewers.
Once qualified to take the music test, participants are
transferred to the ComQuest Fileserver,
which plays the song hooks you're testing, starting with
a different song for each respondent (to eliminate traditional
"order bias"; inherent with every other callout
system). Using the push buttons on their telephone, respondents
begin scoring the song hooks and the interviewer resumes
making calls and recruiting more qualified participants.
Up to four people can take the test at the same time for
maximum efficiency.
ComQuest gives Program Directors the ability to leverage
music testing data to create over 27 different reports,
sorted in numerous ways based on date, demographics, P1/
P2 listening, and more. Information can easily be exported
to a printer or file and shared with others in the organization.
To obtain more detail on specific songs, results can be
viewed as pie charts or bar graphs. Each week, you can
generate maps of your metro with pushpins indicating the
location from which the sample was drawn. You can plot
only those who took the test, or all calls made for the
week. Each respondent’s street address/ zip code combination
is geo-coded and plotted by longitude and latitude.
In addition to testing up to 40 song hooks and 8 close-ended
questions each week, ComQuest allows you to conduct in-depth
perceptual surveys. These studies can be part of your
weekly callout research or a stand-alone project. An unlimited
number of questions in four basic types can be asked:
Yes/No (logical), Numeric, Verbatim (the interviewer types
the respondent's long-form answer), or Pick List (interviewers
point and click the response from a list of pre-defined
answers).
Learn more about the comprehensive analysis tools available
with ComQuest’s In-House Callout System by clicking
here to view sample screen shots or by clicking
here to view reports.
ComQuest provides accurate research results with the flexibility
and control you demand from your in-house music testing
solution. We are committed to helping Program Directors
collect the highest quality information to make educated
music decisions each week. The complete ComQuest turnkey
system is available for $750-995 per
month (depending on market size), plus a one-time set-up
and installation fee.
Join top-rated stations in New York, Los Angeles, Chicago,
San Francisco, Dallas, Washington, DC, Houston, Miami,
Baltimore, New Orleans, San Antonio, Jacksonville, Honolulu,
San Juan, Mexico City, New Zealand, Argentina and more.
Contact
us today to put the power of ComQuest to
work for you!
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