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When listeners
sign up to take the test, they tell us their age group, gender
and radio listening habits. If they qualify (based on the
screening parameters you've defined), they can immediately
take the test at that time. If not, they are told that we will
e-mail them at some point in the future to take a music test.
Once a person completes the test, they are not able to take
the test again, until the panel recycle days you specify have
elapsed (30, 60, 90 days, etc.).
When you begin a new
survey period, all listeners that qualify (based on demo,
gender and listening profiles), and who have "rested" long
enough since the last time they took the test, are
automatically e-mailed a personal message from you, inviting
them to take the test. A link within the e-mail takes them
directly to the music test.
At
ComQuest, we have our own proprietary algorithm for inviting
respondents to participate. The formula is based on many
factors, including: quota specifications for demo, gender,
ethnicity, cume, preference and music cluster attributes; past
performance for the radio station in each of these attributes;
how long the current test cycle has been active; how long
panels have rested; the qualification rate for each of the
attributes, and 12, 24 and 48-hour website traffic patterns
for the radio station. Actually, based on past historical
performance, it's quite easy for a computer to calculate
what's required to hit a definitive goal. It's just taken
someone like ComQuest to understand and embrace this goal, and
program the computer to give us the results we seek.
You may store an unlimited number of
perceptual studies in the system. Any one of them can be
"active" at any given time. Each perceptual study may have an
unlimited number of questions. There are four basic types of
questions: logical (yes/no), pick list (respondents choose
selection from pre-defined list of choices), numeric (they
type or use spin box to select number), and verbatim (they
type up to 512 alpha-numeric characters). Yes/No (logical)
questions can employ skip patterns; based on the respondent’s
response to a Yes/No question, you can dictate what set of
questions they answer next.
Up to 40 at a time. However, the fatigue
starts to set in with most respondents after 20-25, so keep in
mind that your incomplete rate will most likely rise in direct
proportion to the number of songs you're testing. However, as
each respondent starts with a different song, the "missing"
scores will be fairly evenly distributed amongst all songs,
even if many people do not complete the test.
All song scores are captured in
real time, so as soon as visitors from your station's web site
click on the NetQuest link and take the test, their results
will be available to you.
You can get results in two ways. We
will e-mail you a complete set of reports each week, on the
day you specify. You can view and print these results in our
proprietary NetQuest Viewer software, which you install on
your local computer(s). For more frequent song information or
more specific details, you can also go to our website at any
time and run any reports you desire.
The
initial contact with respondents is not passive, as it is in
traditional callout. You are generally going to attract the
more active portion of your audience with Internet testing
than you would with traditional callout. After the initial
contact, however, the process becomes more like traditional
callout, in that they are invited to take another music test
only when the system deems they should (based on demo, gender,
ethnicity, cume/pref and time-rested attributes). As a
complement to traditional outbound callout research, Internet
research can shed light on songs that are mutually exclusive
to one segment of your audience (the Internet group) vs. the
other (traditional callout), or those that are embraced (or
rejected) by both groups. There have probably been times in
the past when you wish you had more information on a
particular song or artist; NetQuest helps fill this void and
complete the picture by providing yet another powerful source
of information from your listeners.
Security safeguards are
built in to the ComQuest system; some of which we do not
disclose. Suffice it to say that we are confident that the
built-in checks and balances will ensure your data is safe
and accurate. Because of
the large volume of data created by most radio stations'
website visitors, even if there were suspicious individuals
being less than honest or trying to sabotage your data, the
result of their efforts would be well within the statistical
margin of error.
Yes.
You can display (up to) five different artist clusters or
lifestyle groups, and allow respondents to rate how often they
would listen to each (from four options that you can name). In
addition, respondents can select the montage that is their
favorite. You can use any combination of answers from any of
the montages as screening criteria for determining who gets in
the test.
Because there are many criteria that a
respondent must meet to get into the test, not everyone is
going to qualify. However, even if they don't qualify for the
real test, the individual will get to take a "virtual test" of
a few songs. Virtual scores are not captured or included in
your results, but instead gives the listener the feeling of
participation in the process. If the individual is qualified
at a later point, they will be invited back to take the full
test.
All scores
are captured in real time and saved. However, we've noticed
that some people like to take the test in more than one
sitting. This is allowed, and enables individuals to only
score songs that they've missed in subsequent sessions (during
the same test cycle.
ComQuest has many NetQuest users, and we
find it amazing the number of creative ways that stations use
this option. For example, some stations look at both callout
and Internet research to compare and contrast how similar
songs are testing. In most cases it is assumed that the
NetQuest test taker is a P1 for your station so it is
interesting to see how your most important listeners see you
compared to the more random results that you get from callout.
On the other hand, using the Internet and asking your best
listeners to rate new music can also give your station an
advantage. Perceptual questions and montages and other means
of screening and really getting inside the head of your best
listeners are made easy with NetQuest.
Once we've received a signed
contract, and a check for the first quarter of service, we can
get you started that day.
ComQuest
will provide a two-page set-up checklist of items for you to
consider, covering things like what you want to call your
survey, what demos, gender and cume/preference screening
questions you want to ask, and what are the first set of songs
you want to test. In addition, you must place a link to our
NetQuest server somewhere on your web site.
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