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For those stations that prefer not to handle
the day-to-day logistics of music testing but still want to
maintain control over the process, ComQuest offers an
outsourced solution from our call center located in San Diego,
California. ComQuest Out-of-House features the same attention
to detail, management and auditing tools as the In-House
system, but we do all the work by employing a staff of trained
professionals to make calls and recruit listeners in your
market. Clients have secure access to customized reports and
statistics on your callout music testing in real time. At
ComQuest, music testing is our only business, and we are
dedicated to helping you obtain the highest quality data that
will boost ratings. Additional benefits of ComQuest
Out-of-House include:
- We own and operate our own call center—we don’t leave
the critical task of qualifying respondents and collecting
data up to a third-party calling house that does not
specialize in music testing research.
- Random Rotation Song-Hooks—no song is heard first or
last every time, which eliminates order bias.
- Digital hook audio storage—all respondents hear the
hooks with the same clarity.
- Interactive data collection—respondents navigate the
song-hooks at their own pace to avoid interviewer bias.
- Speech recognition—in addition to using the keypad on
the phone, the system can take voice commands, essential for
non-touchtone, cordless and cellular phones.
- Real-Time results—no more fax or mailed reports; all
ComQuest results are instantly accessible via an encrypted,
secure connection to our webserver
- Multi-Tier Testing—ComQuest can test up to 5 sets of
song hooks for up to 5 different radio stations, reducing
costs for clusters.
- Total transparency and data audit trail. Now you can
drill-down to the individual song-by-song score level for
each respondent. We even give you access to all respondents’
phone numbers and names. View
sample screen shots and reports.
To find out more about how you can take
advantage of ComQuest’s Out-of-House Callout solution, team of
experienced music testing specialists and comprehensive
reporting capabilities, contact
us today!
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