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- We handle all aspects of recruiting and administering
the music tests on your behalf using our state-of-the-art
system.
- Personalized, customizable on-screen script minimizes
ad-libbing and deviation in the field.
- Auto-dialing feature and headset reduce interviewer
fatigue.
- Automatically sets recall pointer for "busy signals"
and "answering machines"
- Only phone numbers provided by fileserver can be
called.
- Incidence reports track interviewer efficiency.
- We use the power of our server-based system to manage
all of this for you:
- Store up to 10,000 song titles in library.
- Store up to 1,000 closed ended questions
- Maintain up to 1,000,000 test respondents.
- Test between 1 - 40 songs (user-defined).
- Test between 0 - 8 closed-ended perceptual questions
(interactive). Test an unlimited number of
interviewer-asked perceptual questions.
- Test 0 -1 open ended questions, (with answers in
respondent's voice dumped to cassette at end of week).
- All song hooks are stored digitally on the computer’s
hard drive, maximizing audio fidelity
- ComQuest Callout Software manages respondent selection
and handling:
- Initial installation includes 5,000 names and phone
numbers of prospects in target demo specified by station
from SSI (the company Arbitron uses to recruit
diary-keepers).
- Future random phone number generation is based on
phone blocks from which successful completion was
achieved.
- Panel use is kept to a minimum as every attempt is
made to identify and recruit new participants for each
test. Our experience shows that less then 40% of any cycle
will include repeat test takers.
- Our system includes the following test administration
features:
- Random playback of song loop eliminates traditional
"order bias"; no song is always heard first or always
last!
- Respondent doesn't have to wait for the hook to end to
enter answer; improving efficiency and minimizes fatigue.
- Continuous data collection; if a respondent bails out
before completing the test, all data up to that point is
collected.
- Three strikes and you're out; three out-of-range
responses to any question or song terminates the test.
- Automatic panel building; those completing test are
asked if they wish to participate again in the future. If
so, record is tagged for a 30-day call back
(user-defined).
- Lets user control how often and how many times panels
are re-called, and what percentage of each cycle’s sample
is comprised of panels
- We provide full access to information so that you can
audit every step:
- Online incidence report instantly shows attempted
calls, unqualified, terminates, test takers, callbacks,
etc.
- Incidence report also shows raw counts and percentages
of demo, cuming, and core of all completes (user-defined
period analysis).
- Intuitive screener employs "fuzzy logic" technology,
eliminating confusing skip patterns for interviewers.
- As with all of our music testing solutions, we generate
the reports you need:
- Reports and browses can be run and re-run at any time
during testing period.
- Demo ranges and gender selection for all reports
(user-defined)
- Color-keyed browse and bar graphs display `safe" songs
in green, borderline songs in yellow and poor-testing
songs in red. (user-defined)
- Basic reports show familiarity, positive acceptance,
favorite and burn factor for each song.
- Weekly trend report shows all four variables for each
song, as well as the previous two weeks’ results.
- Dynamic data collection means reports for any week can
be run at any time; previous test results are always
available.
- Export song testing results to PowerGold music
scheduling program.
- Report Builder (similar to Crystal Reports) allows you
to design your own customized reports, including any and
all song data fields you desire.
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