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This page is dedicated to providing our clients and friends with insight
into the music testing world. Over the course of the year, we will release
several articles that help our readers in making better music testing decisions.
Yes, music testing is not always the same; there are several key differences
between the vendors who provide these types of solutions.
"Callout Research: Part Deux!"
Steve Rivers included ComQuest's
Garry Mitchell in his roundtable discussion about the State of Callout research.
[Published by MusicBiz.com, 1.12.06] Read the full article here.
"How to leverage the Group Owners position in Music Testing"
Infinity's answer
was to settle on just a few approved vendors and the number one motivation was to
save money, but is it penny wise and pound foolish? Could more leverage come from
having full access across the board to all aspects of the music testing from any
vantage point with reports that make sense no matter what your position or where
you are. Nice to save money but why not create true collaboration at the same time?
[Published by All Access, 2.09.05] Read the full article here.
"Five Tips And Tricks For Your Next Auditorium Music Test"
Before you
field that next AMT, take a look at these tips and tricks to help you get the most
out of your library test. [Published by All Access, 11.30.04]
Read the tips here.
"The Music Meeting -- What works?"
All agree that this is an important PD function
and most have a process but does it really work? When does the vote of your listeners
take precedence over your own opinion of the music that people want to hear? Is music
testing at the front or the back-end of you process? Do you get all the input you need
in order to feel confident that you are making the right decisions? [Published by All Access, 10.12.04]
Read the full article here.
"Riding in the car listening to the Radio"
Quality time without interruption and
when you are in total control vs. going to a party and having to listen to what the
host is playing. What is the true test of your music preference, going to an AMT or
participating in one of several Personal Music Tests at a facility that is convenient
to you? [Published by Radio & Records 9.10.04] Read the full article here.
"So what's in the Sausage? Or does anyone care?"
Analogy of music testing
in the blind vs. music testing with full view, speaks to the virtues of ComQuest.
"Does Modeling work in Radio Music Testing?"
Seeing as we don't need to know
what is in the sausage, then maybe artificial ingredients are just fine, as long
as we can digest them. Comparison of how you can take a very limited sample and
measure it against a larger group of results and determine the standard deviations
and uplift the sample to the larger population and save a lot of money through
mathematics instead of doing so many song tests. Is this how you want to do your
music research?
"What is good for the Goose is good for the Gander!"
Taking 50,000 foot
elevations views of varying markets and making them apply to street level where
your station is living or dying. What works in New York should be just fine for
Battle Creek. Is this a science or just the good-ole seat of the pants routine?
"Who's on First?"
Music testing is a funny industry. Even the noted authorities
are confused and bouncing from one concept to another, everybody wants to survive
and giving up on the legacy systems is not easy. So why is ComQuest unique, could
it be because it is in the 21st century and throwing the legacy solutions out the window?
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